13th December 2018: The Industry Group for Responsible Gambling (‘IGRG’) has today announced major changes to its Gambling Industry Code for Socially Responsible Advertising (‘the code’). These changes have been brought forward as part of the code’s annual review process.
The changes include a ‘whistle to whistle’ ban on all TV betting adverts during pre-watershed live sport, starting five minutes before the event begins, and ending five minutes after it finishes. Additional measures include an end to betting adverts around highlight shows and re-runs, and an end to pre-watershed bookmaker sponsorship of sports programmes.
These changes, which will effectively stop betting adverts from being shown in commercial breaks during televised live sport, are expected to be introduced in the summer of 2019 and exclude horse and greyhound racing programmes. These measures are complementary to the additional restrictions that have been made by some broadcasters, which include limiting betting adverts during the ‘build up’ shows prior to live sport to one advert per break.
Please click the following link to download a full copy of the IGRG Press Release: Press Release – IGRG Advertising Code